Digital Marketer

If you like words, campaigns and seeing what makes people click and buy, this role is for you.

A digital marketer brings customers to a business online: search ads, social campaigns, content, email and the analytics that show what worked. In an agency you run campaigns for many clients; in a company you own a channel or a product's growth.

Essential skills

Google AdsMeta AdsSEOGoogle AnalyticsEmail and CRM toolsCopywritingSpreadsheet analysis

See the course Is this the right career for me?

Indicative pay₹3 to 5 lakh a year at entry

Working languageEnglish

Entry qualificationAny graduate

Key certificationGoogle Ads Certification

Course length10 weeks

Recommended credentials

35% theory / 65% practical₹14,000Performance MarketingUniversity theory + company practicalMarketing principles, consumer behaviour and analytics from university faculty; search, social and email campaigns run on real budgets with a working performance marketer.10 weeks · 72 hoursView course 40% theory / 60% practical₹9,000Generative AI for ProfessionalsUniversity theory + company practicalHow language models work and where they fail, from university faculty; applying them to your own role with an AI product team.6 weeks · 36 hoursView course Google Ads CertificationExpected by employers, freeFree certifications from Google that marketing employers expect on a digital marketer's profile.Prepared by: Performance Marketing

How to get there

1Learn the skills
The Performance Marketing course: theory from university faculty, practical from industry.
2Earn the certification
Exam preparation for Google Ads Certification is built into the course.
3Complete the industry project
A brief set by a partner company and reviewed by its own team becomes the first line of your portfolio.
4Apply to partner roles
With your Walnutcraft certificate, apply to the roles partner employers share for this career.

Career progression and pay

0 to 2 yearsDigital marketing executive

Runs campaigns under a manager.

2 to 5 yearsPerformance marketing specialist

Owns channels and budgets; optimises for return.

5+ yearsMarketing manager or growth lead

Strategy, team and budget ownership.

Next movesNext moves

Growth manager, product marketing, agency founder, marketing analytics.

Open digital marketer jobs in India

All jobs for this career

Agency partner8 vacanciesDigital Marketing ExecutiveDelhi NCR, India₹3 to 4.5 lakh a yearQualificationAny graduateKey certificationGoogle Ads CertificationSuggested course10 weeksPerformance MarketingUniversity + company₹14,000Freshers to 2 yearsView job

The career

It is open to graduates from any stream and to people changing careers, and the Google and Meta certifications that employers look for are free. What gets you hired is having run real campaigns, which is why the Walnutcraft course gives you a live budget.

What you will do

Plan and run Google, Meta and LinkedIn campaigns
Write and test ad copy and landing pages
Research keywords and improve search rankings
Build email journeys in a CRM
Report on cost per lead, conversion and return on spend

Where the work is

AgenciesE-commerce and D2C brandsEdtech and fintechReal estateHospitality and travel

Industries

AgenciesE-commerce and D2C brandsEdtech and fintechReal estateHospitality and travel

Same career, other countries

Digital Marketer in UAE

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Start towards digital marketer

Talk to a counsellor about your qualification and timeline, or go straight to the course.

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