One platform: students, companies, universities
Walnutcraft
Career course · Working professionals Beginner

Performance Marketing

This course prepares you for the Google Ads Certification credential. University partner: Partner University (sample).

Marketing principles, consumer behaviour and analytics from university faculty; search, social and email campaigns run on real budgets with a working performance marketer.

Part A · Theory · University · 35%Part B · Practical · Industry · 65%

Who this course is for

Graduates from any stream who want a marketing role, founders and small business owners, and marketing staff who want to run campaigns themselves.

What you will be able to do

Graduates are ready for digital marketing executive, performance marketer and SEO specialist roles.

Careers this course serves

Digital MarketerDigital Marketer in UAE

Jobs this course leads to

Roles from partner employers that name this course's certification.

All jobs
Agency partner8 vacanciesDigital Marketing ExecutiveDelhi NCR, India₹3 to 4.5 lakh a yearQualificationAny graduateKey certificationGoogle Ads CertificationSuggested course10 weeksPerformance MarketingUniversity + company₹14,000Freshers to 2 yearsView job

Syllabus, by who teaches it

Progress is tracked separately for theory and practical, and both are assessed.

Part A · Theory University faculty
  1. A1
    Marketing fundamentals

    Segmentation, positioning and the customer journey.

  2. A2
    Consumer behaviour online

    How people search, scroll and decide.

  3. A3
    Marketing analytics

    Attribution, funnels and the metrics that matter.

  4. A4
    Brand and content

    Messaging, creative and content strategy.

Assessed by a proctored online theory exam set and marked by university faculty.
Part B · Practical Industry professionals
  1. B1
    Google Ads

    Search, shopping and video campaigns on a live account.

  2. B2
    Meta and LinkedIn ads

    Audiences, creative testing and budget pacing.

  3. B3
    SEO and content

    Keyword research, on-page optimisation and content briefs.

  4. B4
    Email and CRM

    Journeys and automation on HubSpot.

  5. B5
    Industry project

    A campaign for a partner brand with a real budget and a results review.

Assessed on progressive assignments, the industry project and a presentation to the partner team.
You earnWalnutcraft Certificate in Performance MarketingIssued on passing both assessments, with theory and practical marks shown separately. Verifiable online by employers.
Industry projectA brief from a partner companyA campaign for a partner brand with a real budget and a results review.
After the courseApply to partner rolesApply from Walnut LMS to the roles partner employers share for this career, and sit the certification exam with the course's preparation.

Certifications this course prepares you for

Google Ads CertificationGoogle, through SkillshopFree certifications from Google that marketing employers expect on a digital marketer's profile.

Ready for Performance Marketing?

Ask about the next batch, fees and whether your employer can sponsor the seat.

Enrol or enquireRequest the syllabus